In-house In-focus In-person, an event by UnderConsideration LLC, is a two-day conference highlighting the array of experiences possible at design, communication, and brand in-house teams from around the world and their impact on their organization’s goals.
The event consists of 16 sessions, each 45 minutes long, over the course of two days. Speakers are selected from a wide range of organizations across industries, markets, and locations and represent a variety of team structures from one-person brand departments working for a local business to multi-tiered teams operating on behalf of global businesses.
The inaugural In-house In-focus In-person took place in Dallas, TX, on March 27 & 28, 2025. Photos from the event can be found here and a neat summary here.
The identity for the event took a direct cue from the identity already established for the In-house In-focus digital publication and was infused with a playful illustration created by Guilherme da Matta from which we drew various elements and applied them to the different applications.
Identity Elements
Illustration
Illustration by Guilherme da Matta featuring a cast of characters you might find at an in-house team.
Pattern.
Individual Character Patterns
Opening Titles
Speaker Introductions
Badges
Made with laser-cut acrylic.
Program
Tote Bag
T-shirt
All items together.
Stage Graphics
Pre-sale registration for the
2026 edition is now open!
2026 edition is now open!
Chicago, IL • March 19 &20
